A massive market with no incumbent
Tens of thousands of recruitment agencies worldwide spend heavily on digital presence but have zero purpose-built tooling.
£40bn+
Global recruitment industry revenue
30,000+
Recruitment agencies in the UK alone
< 5%
Have websites that generate measurable pipeline
£5k–£15k
Spent per rebuild cycle, every 2–3 years
Why recruitment, why now, why Redsun
The recruitment industry generates over £40bn annually but remains digitally underserved. Agencies depend on job boards for candidate flow, rebuild their websites every 2–3 years using generic tools, and have no way to measure the commercial impact of their digital presence.
AI has created a timing window. For the first time, it's possible to auto-generate complete, industry-specific websites — with tailored copy, schema markup, and conversion funnels — in under 60 seconds. Combined with deep CRM integration and visitor intelligence, this creates a platform that's categorically different from what agencies have access to today.
Redsun Platform is the first mover in purpose-built recruitment website infrastructure. We're not competing with WordPress or Wix — we're creating a new category where the website itself becomes the agency's primary pipeline engine.
Investment highlights
Vertical SaaS with deep moats
Recruitment-specific AI models, CRM integrations (Firefish, JobAdder, Loxo), and conversion funnels that generic builders can't replicate. Every feature compounds the switching cost.
Land-and-expand revenue model
Three-tier pricing (Glow → Flare → Fusion) with natural expansion triggers: agencies start with site generation, then add analytics, traffic tools, visitor intelligence, and microsites as they grow.
Founder-market fit
Built by a recruitment agency owner who lives the problem daily. Every feature is validated against real commercial pressure — no guesswork about what the market needs.
Capital-efficient architecture
Cloudflare Workers edge deployment, AI-driven content generation, and automated onboarding mean near-zero marginal cost per customer. Infrastructure scales without headcount.
Platform network effects
As more agencies join, aggregated market intelligence, salary benchmarks, and hiring trend data become more valuable — creating a data moat that deepens with scale.
Massive underserved market
Recruitment agencies spend billions annually on digital presence but have no purpose-built platform. WordPress, Wix, and Squarespace serve everyone — Redsun serves recruitment.
What we've built
Redsun Platform is a live, production-grade product serving recruitment agencies today. The platform includes:
- AI site generation — complete multi-page recruitment websites in 60 seconds
- Visual page editor — drag-and-drop builder with recruitment-specific sections
- Conversion wells — AI-powered candidate and employer funnels with gated insights
- CRM integration — live sync with Firefish, JobAdder, and Loxo
- Visitor intelligence — company identification, intent scoring, re-engagement
- Traffic engine — team link hub, UTM tracking, channel attribution
- Sector microsites — AI-generated sub-sites per industry vertical
- Analytics & AI optimiser — conversion funnels, engagement metrics, AI site walkthrough
Built for scale
The platform runs on Cloudflare Workers at the edge, with Supabase for data, and a React/TypeScript frontend with server-side rendering. This architecture means:
- Sub-100ms TTFB globally — every tenant site loads instantly
- Near-zero marginal cost per new customer
- Multi-tenant isolation — thousands of sites on shared infrastructure
- AI pipeline — OpenAI integration for content generation and analysis
- Real-time CRM sync — webhooks and polling for Firefish, JobAdder, Loxo
Register your interest
Our pre-seed round is opening soon. Register your interest to receive the investor deck and be the first to hear when the round opens.
For direct enquiries: invest@redsunplatform.com