Redsun vs Shazamme for recruitment agencies
Shazamme gets an agency a website it can run itself. Redsun runs the marketing engine behind the website, and measures what it returns.
Shazamme is a self-serve recruitment website builder: a template library, a drag-and-drop editor and standard recruitment features, so an agency can launch and maintain a site without a developer. Redsun is a marketing platform that happens to build the site. Curated recruitment themes set the design, your sectors and CRM data set the copy, and after launch the platform runs Answer Engine Optimisation, two-sided Conversion Wells and a Visitor Intelligence Engine that scores intent and writes it back to your CRM.
The short answer
Shazamme sells self-sufficiency. Its template library and editor are built so a recruitment marketer can launch a site, add pages and keep it current without engaging anyone, which is exactly the right answer for an agency whose main constraint is developer access.
Redsun sells what the site does once it is live. The design still arrives quickly, from curated recruitment themes, and the pages are written from your sectors, locations and CRM records rather than filled in by hand. That difference matters most on the sites nobody has time to maintain.
After launch the two diverge further. Redsun scores every page for AI citation, runs candidate and employer funnels that trade something useful for a submission, and identifies the companies browsing your roles so your consultants can act on it. All of it sits inside one monthly price with no build fee.
Feature-by-feature comparison
| Feature | Redsun | Shazamme |
|---|---|---|
| Platform focus | Marketing platform — built to generate revenue | Self-serve website builder |
| Design | Curated recruitment themes | Template library |
| Site copy | Context-driven, data-fed copy | Edited in the builder |
| Answer Engine Optimisation (AEO) | Native — built to be cited by ChatGPT, Gemini & Perplexity | SEO tooling, plus AI content features |
| CRM integrations (breadth) | Firefish, JobAdder, Loxo, Atlas (more coming) | Broad CRM coverage |
| What the CRM data does | Live site content, refreshed as often as your CRM | Job feeds |
| CRM writeback depth | Deep writeback into results pages + VIE | Standard sync |
| Two-sided conversion funnels | Conversion Wells (candidate + employer) | Forms |
| Visitor intelligence | Intent scoring, known-visitor ID, CRM writeback | Site analytics |
| Page-level AEO scorecard | Proprietary, on Fusion — grades each page and lists the fixes | No published equivalent |
| Pricing model | All-in £299–£599/mo, no build fee | Tiered plans |
What you are buying after the site goes live
A self-serve builder is bought for launch day: the template, the editor, the recruitment features, the ability to add a page without raising a ticket. Redsun is bought for the eleven months after it. The subscription pays for Answer Engine Optimisation, candidate and employer funnels, visitor identification and CRM-fed content, which is work that carries on whether or not anyone at the agency logs in that week. We are explicit about it because it is the honest way to compare the two: if launch is the problem, a builder solves it; if the site going quiet after launch is the problem, that is ours.
Who writes the pages, and who keeps them current
On a template-led build the words are yours to write and yours to maintain, which is fine in month one and harder in month nine when a new sector needs a page and nobody has drafted it. Redsun generates the first draft from your sectors, locations and live CRM records in about ten minutes, then hands it to you in the builder with recruitment-specific AI assistance. Consultant profiles, live roles and sector pages update from the same records your team already works in, so a stale site takes deliberate neglect rather than ordinary busyness.
Four CRMs, integrated end to end
Shazamme connects to a longer list of recruitment CRMs than we do, and if your system is not one of ours that outweighs everything else on this page. What we have chosen instead is completeness on Firefish, JobAdder, Loxo and Atlas. Roles and consultants arrive on the sync cycle and become site content rather than a jobs page bolted on the side, and enquiries, well submissions and intent scores are written back into the records your consultants already open every morning.
Getting quoted when a buyer asks an AI
Hiring managers increasingly ask ChatGPT, Gemini or Perplexity for a shortlist of recruiters before they ask a colleague. Redsun structures every page for that: question-formatted headings, FAQ and Article schema, and an /llms.txt discovery file so AI engines can find and quote your agency. On Fusion, a proprietary scorecard grades each published page against that rubric and lists the specific changes that improve its odds of being cited. In our audit of 391 UK and US agencies, 7% were built to be cited this way, which is why we treat it as the opening rather than a finishing touch.
The verdict
Choose Shazamme if you want a self-serve, template-led website builder with standard recruitment features and a quick path to a live site.
Choose Redsun if the site going quiet after launch is your real problem, and you want AI-search visibility, candidate and employer funnels, and CRM data that keeps the pages current without anyone rewriting them.
Frequently asked questions
Is Redsun an alternative to Shazamme?
Yes, with a different focus. Shazamme is a website builder; Redsun is a marketing platform first — results-oriented and data-driven, built around Answer Engine Optimisation, two-sided Conversion Wells, a Visitor Intelligence Engine, and CRM data that drives your job board and team pages, with all-in pricing from £299/month.
Does Redsun use templates like Shazamme?
Redsun uses curated recruitment themes to drive the design, then fills them with context-driven copy built from your sectors and data. The real difference from Shazamme is focus: Redsun is a marketing platform built to generate revenue from the site it builds.
How much does Redsun cost compared to Shazamme?
Redsun is all-in at £299/month (Flare) or £599/month (Fusion) with no build fee. Annual billing saves 20%.
See the difference for yourself
Build your recruitment site free and see how it compares to Shazamme — or book a demo to walk through it first.
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