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Redsun Platform
About Redsun Platform

We'rebuildingtheoperating
systemforrecruitment websites.

A vertically integrated platform that generates, optimises, and monetises recruitment agency websites — powered by AI and deep CRM integration.

The problem

Recruitment websites are broken by design

Most recruitment agencies spend thousands on a website that does nothing measurable. It sits idle between occasional form submissions while the agency pays job boards for the candidate flow its own site should be generating.

What is missing is infrastructure. Generic website builders treat a recruitment agency the same as a restaurant or a personal blog: no candidate funnels, no CRM integration, no job schema for search engines, and no way to identify which companies are researching you before they make contact.

And when agencies do invest in custom builds, they get a static brochure that's outdated within a year and requires a developer for every change.

~1.7%

Average lead-form conversion rate (Ruler Analytics)

2%

Of UK agency sites run a structured conversion asset (Redsun audit, 391 agencies)

1%

Of UK agency sites can identify a visiting company (Redsun audit, 391 agencies)

4

CRM integrations

Firefish, JobAdder, Loxo, Atlas

Minutes

Site generation

Full multi-page website

24

AI insight sections

Candidate & employer wells

Sector microsites

Per vertical, auto-generated

Our answer

Purpose-built infrastructure for recruitment

Redsun Platform started from one question: what would a recruitment website look like if it were designed from scratch to generate pipeline?

The answer is an integrated system — AI site generation that understands recruitment terminology, conversion wells that turn passive visitors into qualified candidates and engaged employers, deep CRM integration with Firefish, JobAdder, Loxo, and Atlas, visitor intelligence that identifies companies researching you, and a traffic engine that turns every consultant into a distribution channel.

The build, the copy, the funnels and the ongoing optimisation all sit inside one platform, and each part is written for how recruitment agencies actually win clients and place candidates.

The founder

Built by a recruiter, for recruiters

Ayrton Moore is a recruitment agency owner and marketing specialist who founded Redsun Platform after years of watching agencies — including his own — struggle with the same website problems: expensive rebuilds every two years, zero measurable ROI, and continued dependence on job boards for all candidate flow.

Running a recruitment agency day-to-day while building the platform means every feature is tested against real commercial pressure. Each conversion funnel, CRM sync and analytics view exists because it answers a problem Ayrton hit while running his own desk.

Background

Marketing meets engineering

Ayrton's marketing background is why the platform leans on conversion science, SEO infrastructure and measurable pipeline. Before founding Redsun, he built and ran the marketing systems behind recruitment agency websites.

That work kept pointing at the same gap: the website infrastructure. Recruitment has two audiences to serve at once, candidates and employers, so the site has to handle both journeys, sync with the CRM, and report what it produced.

Connect on LinkedIn →

Principles

What drives the platform

Every feature, integration, and design decision is guided by four principles.

Recruitment-first

Schema design, conversion funnels and AI prompts are all decided on what they do for recruitment outcomes.

Fast to launch

Agencies generate a site in minutes and are usually live within days once payment and domain are settled. Setup, editing and ongoing optimisation happen in the same place.

Judged on what it produces

Sections, funnels and copy are built to move visitors into candidate registrations and client enquiries, and the analytics report whether they did.

Agency independence

Recruiters change copy, layout and structure themselves, without a developer or a design agency in the loop.

Where we're going

The future of recruitment marketing

Redsun Platform is building toward a world where every recruitment agency, whether a solo consultant or a multi-brand group, has website infrastructure that produces measurable pipeline.

We're expanding CRM integrations, deepening AI-powered conversion intelligence, and building tools that let agencies measure the direct commercial impact of their digital presence for the first time.

We're currently preparing for our pre-seed funding round. If you're an investor interested in vertical SaaS for the $4.7bn global recruitment software market, learn more about the opportunity →

See what Redsun Platform can do for your agency

Book a demo to see how purpose-built website infrastructure drives recruitment pipeline.

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