Intent Scoring

Intent is scored from behaviour: how many times someone has visited, how many pages they viewed, how long they stayed, whether they started or finished a form, and whether they arrived through a tracked campaign link.

Visitors are placed on a scale from cold through to ready. **Trends** on the Signals hub shows how your audience is distributed across it, which is a better read on pipeline health than a single average.

The **Heating up** widget surfaces contacts whose score is climbing, which is more useful than a static leaderboard: a contact moving from cold to warm this week is a live opportunity in a way that a permanently warm contact isn't.

Prioritise by movement, then by score. Someone on their fifth visit who has just opened your engagement terms is a different conversation from a first-time visitor who read one article.