Redsun vs Haley Marketing for staffing agencies
Haley Marketing is a full-service agency that has supported staffing firms for 30 years. Redsun is software: one published price for a site that writes itself from your CRM and is built to be named in AI answers.
Haley Marketing is a North American marketing agency built around staffing and recruiting firms. It builds WordPress websites in three tiers, with Starter Sites typically taking six to eight weeks and custom builds 16 to 24, and sells SEO and AIO, paid advertising, content, email, social and recruitment marketing as managed services. It publishes no prices. Redsun is a recruitment marketing platform at £299 or £599 a month ($399 or $799 in the US) with no build fee. It writes the first draft of the site from your sectors and CRM data in about ten minutes and builds Answer Engine Optimisation into every page.
The short answer
Haley Marketing has served the staffing industry for 30 years. It sells websites in three tiers: Value Sites for firms with a tight budget, Starter Sites built from its design library with professional copywriting, and Custom Websites built from the ground up. Around them it runs a wide menu of managed services, from SEO and AIO to PPC, social media, email newsletters, employer branding and direct mail.
Its technology sits on top of the website: a Career Portal that connects with more than 40 staffing ATS platforms and distributes jobs to job aggregators, an AI chatbot, Talent Showcase for marketing candidates to clients, and RogIQ, an AI marketing system for blog, social and SEO content, sold either self-managed or run by a Haley strategist.
Redsun is a product you run yourself. The first draft of the site is written from your sectors, locations and Atlas, Crelate, Ezekia, Firefish, Invenias, itris, JobAdder, JobDiva, Loxo, Manatal, Recruit CRM, Recruiterflow, SourceWhale, Spott and Top Echelon records in about ten minutes, and you edit and publish it when you are ready. After launch the AI-search structure, the candidate and employer Conversion Wells and the visitor intelligence are part of the plan, at a price on the pricing page.
Feature-by-feature comparison
| Feature | Redsun | Haley Marketing |
|---|---|---|
| Platform focus | Recruitment marketing platform | Full-service staffing marketing agency |
| Design | Curated recruitment themes | Value, Starter (design library) or Custom Websites |
| Built on | Redsun's own recruitment site builder | WordPress |
| Time to a first site | A first draft in about ten minutes | 6–8 weeks (Starter) to 16–24 weeks (Custom) |
| Site copy | Written from your sectors and CRM data | Professional copywriting on Starter and Custom |
| Answer Engine Optimisation (AEO) | Built into every page on both plans | AIO Visibility, sold as an ongoing managed programme |
| Page-level AEO scorecard | On Grow: grades each page and lists the fixes | AI visibility monitoring within the SEO/AIO programme |
| CRM integrations (breadth) | Atlas, Crelate, Ezekia, Firefish, Invenias, itris, JobAdder, JobDiva, Loxo, Manatal, Recruit CRM, Recruiterflow, SourceWhale, Spott and Top Echelon (more coming) | Career Portal connects with 40+ staffing ATS platforms |
| Two-sided conversion funnels | Conversion Wells (candidate + employer) | Separate client and candidate paths, AI chatbot |
| Visitor intelligence | Intent scoring, known-visitor ID, CRM writeback | Lead Tracking, from its marketing technology range |
| Pricing model | Published £299–£599/mo, no build fee | Not published; estimate on request |
An agency or a platform
Haley Marketing is the larger offer. It will build the website, write it, run the SEO, the paid ads, the newsletter and the social channels, and print the direct mail, with a strategist planning the work each quarter. If you want to hand your marketing to one staffing specialist and stop thinking about it, that breadth is the reason to choose it. Redsun does a narrower job in software: the website, how it reads to search and AI engines, and how it turns visitors into candidates and client enquiries, inside one monthly price.
Weeks of build, or a draft the same day
Haley's own pages put a Starter Site at six to eight weeks from kickoff and a custom build at 16 to 24, with copywriting included on those two tiers and left out of Value Sites. Redsun writes the first draft of every page from your sectors, locations and CRM records in about ten minutes, on a curated recruitment theme. You edit it in the builder and see the whole site before you pay, so a new sector or a new office is a page you can publish that afternoon.
AI search as a service, or in the product
Haley sells AIO Visibility as an ongoing programme: a strategist sets a baseline, monitors how AI engines describe your firm and makes answer-focused changes each quarter. Redsun builds the structure into every page on both plans, with question-led headings, FAQ and Article schema and an /llms.txt file. On Grow a scorecard grades each published page for its odds of being cited and lists the fixes, so the work is visible to whoever owns the site. In our audit of 391 UK and US agencies, 7% were built to be cited this way.
Which ATS you run
Haley's Career Portal connects with more than 40 staffing ATS platforms, a far longer list than Redsun's. If your ATS is on Haley's list and not ours, that decides it. Redsun connects to Atlas, Crelate, Ezekia, Firefish, Invenias, itris, JobAdder, JobDiva, Loxo, Manatal, Recruit CRM, Recruiterflow, SourceWhale, Spott and Top Echelon, and uses each connection for the whole site: consultant profiles, live roles and sector pages update on every sync, and enquiries, well submissions and intent scores are written back into the records your recruiters already use.
The verdict
Choose Haley Marketing if you want one staffing specialist to run your website and the rest of your marketing as a managed service, or you run an ATS that only Haley's Career Portal supports.
Choose Redsun if you want the site live in days at a published price, written from your own CRM data, and built to get your agency named when a buyer asks ChatGPT or Gemini for a recruiter.
Frequently asked questions
Is Redsun an alternative to Haley Marketing?
For the website, yes. Haley Marketing is a full-service staffing marketing agency that builds WordPress sites and runs SEO, AIO, paid ads, content and social as managed services. Redsun is a recruitment marketing platform: it writes the site from your sectors and CRM data, builds Answer Engine Optimisation into every page and runs candidate and employer Conversion Wells.
How much does Haley Marketing cost compared to Redsun?
Haley Marketing does not publish prices; its site offers a free consultation and an estimate. Redsun is £299 or £599 a month ($399 or $799 in the US) with no build fee, and annual billing saves 20%.
How long does a Haley Marketing website take to build?
Haley's own FAQ puts Starter Sites at six to eight weeks from kickoff to launch and custom builds at 16 to 24 weeks. Redsun writes a first draft of the whole site in about ten minutes, which you edit and publish when you are ready.
Does Haley Marketing do AI search optimisation?
Yes, as a managed service it calls AIO Visibility, run by a strategist with quarterly plans and AI visibility monitoring. Redsun builds the structure into every page on both plans and, on Grow, grades each page for its odds of being cited by ChatGPT, Gemini and Perplexity.
See the difference for yourself
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