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Redsun Platform
Flare+3 min

The ROI Dashboard

See what your site has cost and what it has returned.

1

Where it lives

Go to **Growth** → **Results** and open the **ROI** tab. Results has four tabs in all: **Candidates**, **Clients**, **Funnel** and **ROI**.

Growth results
2

What it shows

A financial overview of your Redsun investment: what you've spent on the platform against the placement and client revenue attributed to the site, plus charts of how that has moved over time.

3

Where the numbers come from

Revenue figures come from placement data synced from your CRM. Leads and conversions come from Redsun's own records of your wells, forms and job applications. Traffic comes from GA4. Redsun never blends the two traffic sources or estimates a figure it hasn't measured.

If placements aren't syncing from your CRM, the revenue side of this page will read low. Check the connection under Settings → Connections before drawing conclusions from it.

4

Reading it honestly

Attribution here is site-attributed revenue, not total revenue. A placement that started with a LinkedIn message and never touched the website won't appear, and shouldn't. Use the page to judge the site, not the business.

Guide complete

You've covered all 4 steps. Check out the related guides below.

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