Managing Your Specialisms

Go to **Brand** → **Dimensions**. The **Specialisms** group holds the desks and sectors you recruit for, each with how you position it.

Add a specialism, name it as your market would name it, and describe how you position it. That positioning is what the AI writes the sector's page from, so a specific line about who you place and where beats a category label.

Saving reconciles your specialisms into your site. Each one gets its own page with copy written for that market, plus a navigation entry grouped under your sectors dropdown, on desktop and mobile. There's nothing to wire up by hand.

Specialisms also classify synced CRM jobs onto the right sector pages and job board filters, shape the weekly market intelligence each consultant receives, and steer the keyword and content-gap suggestions under **Growth** → **Organic**.