For years the website brought in nothing. Ten weeks after launch, it brought in a £5,000 placement.

The old site was built by an old-school recruitment web developer. Nobody applied through it, and no client sent a vacancy through it.

It had no tracking either, so nobody could say what it was or wasn't doing. While Hadley shaped the new site, we put measurement on the old one, so there was a before to compare against.

The new site was built from the old one and went live on 13 August. Every live role comes across from SourceWhale and comes off the site when it closes there. Every application goes straight back into SourceWhale with the CV attached.

The 65 old addresses Google knew about now redirect to their new pages, so the rankings came across with the move rather than starting again.

Seventeen applications have come in since launch, from sixteen people across eight roles. The old site had none.

In October a candidate searching Google found the site and applied. The notification reached Hadley and he called inside a minute. The placement followed, at a £5,000 fee.